Critical Analysis of Reading Blog #14 - Higher Education

Higher Education

"Measure What Matters" which is written by Katie Delahaye Paine describes higher education in Chapter 14.

Universities and colleges are marketing to alumni, parents, new students, and faculty.


Through this book, she always states the following five steps in measurement.



1. Identify and Prioritize Your Audiences
     You need to understand the psychographics and characteristics of all the various audiences, to get all your various "bosses" to agree on a set of priorities, and to gather the senior leadership team and key communications people and get them to prioritize the audiences.

2. Define Your Objectives and Get Everyone on the Same Page
     If you want to understand why the relationship is improving or declining, it is necessary to understand and quantify all various influence.

3. Establish a Benchmark
     Key: Try to limit the number of entities in any given study to no more than five

4. Pick a Measurement Tool and Collect Data
     Depending on what you are measuring you will either need to analyze your media coverage or survey your students, faculty, alumnae, and other audiences.

5. Analyze the Data, Glean Insight, Make Changes, and Measure Again
By all means look most carefully at the bad news and the failure, because that is where you will learn the most.



In my opinion, forth step, picking a Measurement Tool and Collect Data, is the most difficult, but the most important step.

If you miss this step, you cannot measure anything at all.

ONU Blog #15 - Smile makes you healthy

Smile makes you healthy

“Sometimes your joy is the source of your smile, but sometimes your smile can be the source of your joy.” This is the word by Thich Nhat Hanh, a famous Vietnamese peace activist.




I guess you guys  have a lot of assignment right now. 
However, We should smile in the time of hardships.


According to Benefits Bridge (2016), there are seven surprising health benefits of smiling.


1. Improved mood
2. Lower blood pressure
3. Stress relief
4. Better relationships
5. Stronger immune function
6. Pain relief
7. Longer life


Smiling and laughter are beneficial for your mind, body and overall well-being. Therefore, even if you’re feeling blue, crack a smile and reap the numerous health benefits of smiling! :)

Works cited

Erin, Coleman. “The top 7 health benefits of smiling.” Benefits Bridge, 30 Oct. 2016, https://benefitsbridge.unitedconcordia.com/top-7-health-benefits-smiling/. Accessed 2 Dec. 2018

PR/Social Media Blog #14 - Artificial Intelligence

Artificial Intelligence (AI)

"Her" is a 2013 American romantic science-fiction drama film written, directed, and produced by Spike Jonze.



The film follows Theodore Twombly (Joaquin Phoenix), a man who develops a relationship with Samantha (Scarlett Johansson), an intelligent computer operating system personified through a female voice.


Official Trailer

I personally like this movie because now artificial intelligence is now being studied all over the world rapidly and I'm really interested in it. 

According to CNBC, there are five scariest predictions about artificial intelligence.

- Mass unemployment

- War

- Robo doctors

- Mass surveillance

- Discrimination

If you are interested in the details, please see this CNBC's article!

In our daily lives, autonomous cars, robots which have feelings are getting more familiar with us.

I'd like to keep paying attention to AI.

References

CNBC (2018). Five of the scariest predictions about artificial intelligence. Retrieved from https://www.cnbc.com/2018/08/01/five-of-the-scariest-predictions-for-ai.html

Critical Analysis of Reading Blog #13 - Five steps for getting an A in measurement

Five steps for getting an A in measurement

"Measure What Matters" which is written by Katie Delahaye Paine describes five steps for getting an A in measurement in Chapter 14.


Step1: Identify and prioritize your audience
Step2: Define your objectives and get everyone on the same page
Step3: Establish a benchmark
Step4: Pick a measurement tool and collect data
Step5: Analyze the data, blean insight, make changes, and measure again



Through reading this book, we learned a lot of methods to measure your business. Whatever you do, at last, PDCA (plan - do - check - act) is the most important rule for business.

PDCA is an iterative four-step management method used in business for the control and continual improvement of processes and products.

PR/Social Media Blog #13 - What is the most downloaded iPhone app in the world?

What is the most downloaded iPhone app in the world?

According to Lifewire (2018), the total iOS Apps are 2,100,000 in this March. There are tons of apps in the app store so that we use just a mere part of them.

Then,what do you think is the most downloaded iPhone app?
I was curious, so I searched it!


According to Business Insider (2018), here's a look at the top 10 most-downloaded iPhone apps in the world.


10. Google Maps
9. iQiyi
8. QQ
7. WeChat
6. Facebook
5. Instagram
4. Messenger

3. WhatsApp
2. YouTube
1. Tik Tok


I was surprised because I thought Facebook was the number one.

Coincidentally, I posted a blog about the top app, Tik Tok before so that please check my blog here!



References
Business Insider (2018). The most downloaded iPhone app in the world right now  is one you've probably never heard of. Retrieved from https://www.businessinsider.com/most-downloaded-iphone-apps-worldwide-tik-tok-q1-2018-5
Lifewire (2018). How Many Apps Are in the App Store?. Retrieved from https://www.lifewire.com/how-many-apps-in-app-store-2000252

ONU Blog #14 - My Trip to California

My Trip to California

During thanksgiving break, I went on a trip to California to take my mind off my study.


This journey was the best in my life. I took a trip with my friend, but I could travel the way I want. We went to Los Angeles and San Francisco.





In LA, Time goes slowly. People there have emotional leeway in their life, like chatting over a cup of coffee, reading favorite books, or writing down some things that have come to mind.

I thought that the climate has an impact on people's way of living. They all were enjoying the sun.



That was a precious experience I cannot enjoy any other way.



However, at night, the city was dangerous. I could find out new benefit of living in Ada, here is super safe.



I really didn't come back to school, but I did. I'll study hard because I can go to New York and Florida during the next break!



Which one do you like, living in the city or in the country?

ONU Blog #13 - Pikachu!

Pikachu!

Before I came here, I didn't know that Pikachu is now one of the most famous character in the world.

Moreover, on November 12, the first official trailer of POKEMON Detective Pikachu was released on YouTube. 

I never thought that Pikachu will be made into a live-action version because I used to watch anime version of Pokemon when I was young.

However, in fact, Pikachu wasn't voted number one out of 720 Pokemon! The winner was Greninja (ゲッコウガ).

I actually am not a big fan of Pokemon, but it was fun to retrieve Pokemon's information for the first time.

I'm proud of the Japanese character, Pikachu!