PR/Social Media Blog #14 - Artificial Intelligence

Artificial Intelligence (AI)

"Her" is a 2013 American romantic science-fiction drama film written, directed, and produced by Spike Jonze.



The film follows Theodore Twombly (Joaquin Phoenix), a man who develops a relationship with Samantha (Scarlett Johansson), an intelligent computer operating system personified through a female voice.


Official Trailer

I personally like this movie because now artificial intelligence is now being studied all over the world rapidly and I'm really interested in it. 

According to CNBC, there are five scariest predictions about artificial intelligence.

- Mass unemployment

- War

- Robo doctors

- Mass surveillance

- Discrimination

If you are interested in the details, please see this CNBC's article!

In our daily lives, autonomous cars, robots which have feelings are getting more familiar with us.

I'd like to keep paying attention to AI.

References

CNBC (2018). Five of the scariest predictions about artificial intelligence. Retrieved from https://www.cnbc.com/2018/08/01/five-of-the-scariest-predictions-for-ai.html

Critical Analysis of Reading Blog #13 - Five steps for getting an A in measurement

Five steps for getting an A in measurement

"Measure What Matters" which is written by Katie Delahaye Paine describes five steps for getting an A in measurement in Chapter 14.


Step1: Identify and prioritize your audience
Step2: Define your objectives and get everyone on the same page
Step3: Establish a benchmark
Step4: Pick a measurement tool and collect data
Step5: Analyze the data, blean insight, make changes, and measure again



Through reading this book, we learned a lot of methods to measure your business. Whatever you do, at last, PDCA (plan - do - check - act) is the most important rule for business.

PDCA is an iterative four-step management method used in business for the control and continual improvement of processes and products.

PR/Social Media Blog #13 - What is the most downloaded iPhone app in the world?

What is the most downloaded iPhone app in the world?

According to Lifewire (2018), the total iOS Apps are 2,100,000 in this March. There are tons of apps in the app store so that we use just a mere part of them.

Then,what do you think is the most downloaded iPhone app?
I was curious, so I searched it!


According to Business Insider (2018), here's a look at the top 10 most-downloaded iPhone apps in the world.


10. Google Maps
9. iQiyi
8. QQ
7. WeChat
6. Facebook
5. Instagram
4. Messenger

3. WhatsApp
2. YouTube
1. Tik Tok


I was surprised because I thought Facebook was the number one.

Coincidentally, I posted a blog about the top app, Tik Tok before so that please check my blog here!



References
Business Insider (2018). The most downloaded iPhone app in the world right now  is one you've probably never heard of. Retrieved from https://www.businessinsider.com/most-downloaded-iphone-apps-worldwide-tik-tok-q1-2018-5
Lifewire (2018). How Many Apps Are in the App Store?. Retrieved from https://www.lifewire.com/how-many-apps-in-app-store-2000252

ONU Blog #14 - My Trip to California

My Trip to California

During thanksgiving break, I went on a trip to California to take my mind off my study.


This journey was the best in my life. I took a trip with my friend, but I could travel the way I want. We went to Los Angeles and San Francisco.





In LA, Time goes slowly. People there have emotional leeway in their life, like chatting over a cup of coffee, reading favorite books, or writing down some things that have come to mind.

I thought that the climate has an impact on people's way of living. They all were enjoying the sun.



That was a precious experience I cannot enjoy any other way.



However, at night, the city was dangerous. I could find out new benefit of living in Ada, here is super safe.



I really didn't come back to school, but I did. I'll study hard because I can go to New York and Florida during the next break!



Which one do you like, living in the city or in the country?

ONU Blog #13 - Pikachu!

Pikachu!

Before I came here, I didn't know that Pikachu is now one of the most famous character in the world.

Moreover, on November 12, the first official trailer of POKEMON Detective Pikachu was released on YouTube. 

I never thought that Pikachu will be made into a live-action version because I used to watch anime version of Pokemon when I was young.

However, in fact, Pikachu wasn't voted number one out of 720 Pokemon! The winner was Greninja (ゲッコウガ).

I actually am not a big fan of Pokemon, but it was fun to retrieve Pokemon's information for the first time.

I'm proud of the Japanese character, Pikachu!

PR/Social Media Blog #12 - How is your cell phone affecting you?

How is your smartphone affecting you?

These days, the time people spend their time on smartphone is increasing. On average, people pick up their smartphone 221 times a day to do things with it, according to Tecmark.

There are both advantages and disadvantages about using smartphone. In this blog, I would like to focus on disadvantages.


- Smartphones are giving your fingers superpowers
- Your phone is tricking you to drain your energy
- Looking down at your phone is harming your neck
- You feel obligated to check your phone, leading to stress and unhappiness


Now that we cannot live without smartphones, but they have a negative influence on our body physically and mentally.

We should rethink our relationship with smartphones.

Reference
Tecmark (2014). Tecmark survey finds average user picks up their smartphone 221 times a day. Retrieved from https://www.tecmark.co.uk/blog/smartphone-usage-data-uk-2014

ONU Blog #12 - Culture Shock 3 - Mask Culture in Japan

Culture Shock 3 - Mask Culture in Japan

It's getting cold these days. The lowest air temperature in my home city, Osaka is about 37 degree so that It's already freezing for me.

I had a bit of culture shock again because people here don't wear surgical mask at all. In Japan, many people wear surgical mask to help prevent the spread of colds and flu in winter.


But, with the increasing acceptance of masks, many Japanese have begun to use them for other purposes.

- Fashion Items

There are various kinds of cute masks and surgical masks are also considered as a fashion item in Japan.

Moreover, the main reason why women wear masks is that masks hide their faces so that they don't have to wear makeup. Also, they make the face look smaller.

And maybe guys wear them because they don't shave a beard and want to hide it.

- Influential celebrities and bloggers

A popular Japanese singer, model, and blogger, Kyary Pamyu Pamyu wears masks as a fashion item, and that is one of the source of wearing surgical masks culture.






In addition, Japanese makeup artist, Zawachin was showed with attention for her monomane meiku (imitation makeup) which made her look exactly like popular celebrities, such as one direction.

Critical Analysis of Reading Blog #12 - Seven steps to measure sponsorships and events

Seven steps to measure sponsorships and events

"Measure What Matters" which is written by Katie Delahaye Paine describes seven steps to measure sponsorships and events in Chapter 7.



Step 1: Define your objectives
Step 2: Determine your measurable criteria of success
Step 3: Decide upon your measurement tool
Step 4: Select a measurement tool
Step 5: Define your specific metrics
Step 6: Choose a measurement tool
Step 7: Analyze your results and use them to make your  events more effective


What interests me the most is step 4, select a measurement tool.


In my home university, I am a member of the international organization called SUP! (Show yoUr Potential!) which matches students with a language exchange partner to learn from each other.

To promote the program, I was using Facebook page and posting information about upcoming events. However, Facebook is less likely to be used by students so that I began to use LINE which is the most popular app for instant communications in Japan. Then, the number of people who visit the website and participating in events dramatically increased.


Therefore, choosing the best tool will also leads to succeed in sponsorships and events.

ONU Blog #11 - Racism of myself

Racism of myself

※This is not so heavy topic, but my opinion, and I want you guys to know!


There are a lot of racists in the world. I am in a minority here and I have discriminated by racists, but in a sense, I think I am also racist of myself. 



For example, there are lots of students from around the world in my home university in Japan, and a majority of students are native English speakers. Many Japanese students doubt that what bring them to Japan and the reason why they want to learn and speak Japanese. 

Moreover, a TV program titled “why did you come to Japan” is broadcasting and it is very popular. This is an interview program with people from different countries.


Japanese think that English is the global language so that people who speak English do not need to speak Japanese. 


In other examples, if tourists speak at least simple one word in Japanese, like “Hello” or “Thank you” in Japanese, Japanese people appreciate them speaking Japanese, minority language. I have never been appreciated speaking English from native English speakers when I say “Hello” or “Thank you.” 


The truth is, minority language speakers, such as Japanese, are aware of being minority in their heart so that in a sense, they are also racist.

PR/Social Media Blog #11 - Read receipts

Read receipts

Read receipts, the small flags that pop up below texts to signal to the person texting you that you’ve read their message, can be used for good or bad.


In my opinion, I do not like read receipts because I hate to be rushed. I want to spend a moderate time to reply carefully, however, because of the function, I cannot do that.

Moreover, it often causes a problem in a romantic relationship. Many of my friends are annoyed with that.


On the other hand, thanks to the function, for example, in disaster you can know that someone is still functioning and breathing.

Critical Analysis of Reading Blog #11 - Levels of Engagement

Levels of Engagement

"Measure What Matters" which is written by Katie Delahaye Paine mentions that engagement comes in a variety of levels and intensities, and illustrates levels of engagement in Chapter 5.

Level 1: Lurking

Level 2: Casual

Level 3: Active

Level 4: Committed

Level 5: Loyalist

In my case, I am usually in the second level of engagement, casual.

I have my account on each social media platform, and I often subscribe YouTube channels, follow someone on Twitter and Instagram, and press the like button on favorite posts.

However, when I lose the interest I have had in something, I immediately unfollow some accounts and keep my timeline simple.