PR/Social Media Blog #10 - Live Tweet Assignment - Homecoming Parade

Homecoming Parade

This past weekend was homecoming and I had my first live tweet at Homecoming parade.

I was very nervous because I hardly use Twitter and tweet for the first time in over three months.
Moreover, all of my followers are Japanese so I know that nobody is interested in the event in America. I was also afraid they think I am totally Americanized.


To do the assignment perfectly, I posted promotional tweet a day before the parade with a link of ONU homecoming site.


During the event, I was too busy to enjoy the homecoming parade. I had to tweet what is happening now all the time, take nice pictures, and care about my follower's reaction.


After the event, as a result, I did not lose my friends. It seems like they just scroll their timeline on Twitter and ignore my tweets.


This experience was goo practice for social media marketing.

Critical Analysis of Reading Blog #10 - How to leverage your measurement results

How to leverage your measurement results

"measure what matters" which is written by Katie Delahaye Paine illustrates tips for how to leverage your measurement results to get what you want in Chapter 3.

You have to reflect the results from measurement you get. When you present your results to your bosses, Katie recommends to plan your presentation according to these six points.

- Ask for money
- Get commitment
- Manage timing
- Buy influence
- Get outside help
- Just say no.

I thought the last tip, "just say no" was most important in business, but at the same moment, it is difficult to make a direct denial of the manager's suggestion, especially for Japanese.

ONU Blog #10 - Japanese English

Japanese English

I have been studying English since I was in junior high school. Still now, my English is not perfect and sometimes I am confused with "English made in Japan."


There are many words which seem to be English to Japanese people, but English speaker do not understand what they mean.



- "salaryman" (office worker)
- "American coffee" (weak coffee)
- "American dog" (corn dog)
- "all back" (swept back hair)
- "baby car" (stroller)
- "ball pen" (ballpoint pen)
- "sharp pencil" (mechanical pencil)
- "bed town" (commuter town)
- "cheer girl" (cheerleader)
- "consent" (electric socket)
- "cooler" (air conditioner)
- "freeter" (a permanent casual worker)
- "guardman" (security guard)
- "hello work" (job center)
- "jet coaster" (roller-coaster)
- "paper driver" (a person with a driving licence who rarely drives)



Maybe these words look weird to English native speakers, but they are very useful for Japanese people!

 

PR/Social Media Blog #9 - Instaworthy

Instaworthy

When a picture is good enough to be posted on Instagram, the picture is "instaworthy."


These days, Instagram is really popular mainly among young people. And when people take pictures to post on Instagram, they care about whether the picture is instaworthy or not.


I have my Instagram account, but I hardly post something because I do not know how to take intaworthy pictures.

I looked into that a little bit, so today I am going to share the way.


Firstly, there are some items which are good for instaworthy pictures.

1. Books and magazines
2. candles and scents
3. The bigger pieces (like furniture)
4. The accent pieces (like pretty perfume bottles)
5. Fresh flowers


Secondly, motherly (n.d.) describes some secrets about how to take beautiful photos.

1. Use your iPhone camera instead of the Instagram application
2. Always take iPhone photos in "square mode"
3. Get down to the subject's level
4. Try and get the subject in decent light
5. Select your instaworthy image in Instagram
6. Use a consistent filter
7. Click on the tool icon and sharpen the image
8. Post away!


Enjoy your life with Instagram :)

Reference
motherly (n.d.). "Instagram secrets: How to get swoon-worthy photos from your iPhone." Retrieved from https://www.mother.ly/life/instagram-secrets-how-to-get-swoon-worthy-photos-from-iphone

ONU Blog #9 - Corn Maze

Corn Maze

On October 20, I joined the fall event held by international student services and went to Suter's Farm which has a corn maze.





The weather was cloudy after fine. At the farm, it was windy because there were no high buildings. I really enjoyed the weather which I cannot experience in Japan.



Corn Maze is also the thing I cannot experience in Japan. There were a lot of sweet children and they all were having a great time there with their parents.



These days, it has become a serious problem that children do not have enough places to play outside because of urbanization and spreading digital devices, and that it has harmful effects on their healthy development of children.


However, by playing outside, like the farm, children can communicate with their parents more and can develop physically and mentally. I think this is a great way
which they can do only here, countryside.



Through my experiences, such as the Annual harvest & Herb Festival and Corn Maze, I have come to like American countryside!

Critical Analysis of Reading Blog #9 - Five reasons why Pinterest can be used in marketing effectively

Five reasons 

why Pinterest can be used in marketing effectively

Pinterest is a web and mobile application company mainly using images, GIFs and videos.


Actually, Pinterest is not popular in Japan so that I researched the reason why the application is more popular in America and five reasons why it can be used in marketing effectively.



First, more people in America use Pinterest that that in Japan mainly because they do not know how to use it. Also, there are few eBooks which explain the way to use the application.



Second, I will describe five reasons why Pinterest is good for marketing according to ferret(2017).


1. It is supported by women who quickly catch the latest information
2. Each posts makes a strong impression
3. It is easy to connect with EC sites
4. It is easy to take measures which users can join
5. Analytics is provided


From these reasons, Pinteret is effective in marketing.

Reference
ferret (2017). "Pintaresuto ga maketingu ni katsuyou dekiru 5tsu no riyuu [Five reasons why Pinterest can be used in marketing effectively]. Retrieved from https://ferret-plus.com/7443

Online Video Project - Introducing Yourself in Japanese

Introducing Yourself in Japanese

YouTube URL:
https://youtu.be/celz2BPxjM4



I made a video about how to introduce yourself in Japanese and uploaded to YouTube. Today, I would like to give you my impression of preparing and editing the video.


I shot my first YouTube video. I decided on how to introduce yourself in Japanese as my theme because there are about 20 Japanese students in ONU so  I want people to know about Japanese more.


I am watching YouTube in everyday life so that I have been feeling an affinity with YouTubers. However, once I tried making a video, I discovered they were actually making great efforts to do that.



First, speaking about shooting, it was very difficult to lighten my tone of voice, decide what clothes to wear based on the background, modulate lightening, wear heavy makeup to make my face and enrich my facial expression.

Second, I was really surprised that there are many applications that allows even a beginner to edit videos easily. I could attach music and some words freely by using "iMovie" and "VivaVideo."



I tried my best to make my first video, so please check it out!
https://youtu.be/celz2BPxjM4

PR/Social Media Blog #8 - 【! I NEED YOUR IDEA !】 The cultural difference of how to use hashtag

The cultural difference of how to use hashtag

A type of metadata tag used on social networks, hashtag, first appeared on Twitter on August 23, 2007. Thanks to hashtag, people became able to connect with others easily on social media.

In my case, I hardly use social media so that I hardly use hashtags. That is why, I have always been paying attention to the movements objectively.

And I was doubtful about the difference of how to use hashtag between America and Japan.

In Japan, at the end of the year, "#今年もあと少しなのでいいねしてくれた人に一言" become in fashion. Translating into English, the hashtag means that because we have only a little bit of time left this year, I will tweet for you guys who liked this post.

【! I NEED YOUR IDEA !】

Is there any hashtag like this in America?

【! I NEED YOUR IDEA !】

When I saw this hashtag for the first time, I thought the hashtag reflects Japanese characteristic because a person who used the hashtag can deliver his message with conviction that a person who liked his tweet wants your message.

In other words, the person who tweeted can get in touch with a person who definitely wants to do that with him.



On the whole, it is said that the Japanese are conservative. Therefore, I think the hashtag reflects Japanese nationality.


My major in Japan is international communication so that I really want to know my idea is correct or not.


🙇 PLEASE LEAVE YOUR COMMENT! 🙇

ONU Blog #8 - Teppanyaki

Teppanyaki

On October 13, I went Columbus again to go shopping in Tanger Outlet as an event held by international student services. After the shopping trip, we also went to Asahi Japanese Steakhouse.




"Teppanyaki" was first introduced to the United States after World War Ⅱ, and is popular overseas as Japanese cuisine now. At first, it was not popular, but the restaurants became more popular because they started to provide excellent performance, such as stacking onion slices to produce a flaming onion volcano.


I cannot explain the performance verbally, so please check this movie out!

↓"Hibachi Chef Does Tricks at Japanese Restaurant" from YouTube
https://www.youtube.com/watch?v=3HHxrmxe3JA



However, Steakhouse in Japan, actually, do not do such performance so that I was very surprised. The restaurant we went was totally Americanized "Japanese" restaurant. However, I enjoyed my new experience in America :)

References

mdsmemories (2009). "Hibachi Chef Does Tricks at Japanese Restaurant." Retrieved from https://www.youtube.com/watch?v=3HHxrmxe3JA

Critical Analysis of Reading Blog #8 - Instagram Marketing

Instagram Marketing

There are over 800 million Instagrammers across the globe so that Instagram is one of the best application for marketing.



According to HubSpot(n.d.), there are five reasons why Instagram is good for marketing.


- Instagram has over 800 million active monthly users
- 60 percent of adults online use Instagram
- 80 percent of the application's user base is outside the U.S.
- There are 25 million business profiles on Instagram
- 50 percent Instagram users follow at least one business, and 60 percent say thay have learned of a product or service through the platform


These information could be a guide to promote products and also be a advice to succeed their promotion.

Because it is becoming popular among young women in their teens and 20's, Instagram marketing is recommended for companies dealing in apparel, cosmetics, and foods.


Companies should think whether their products suit to Instagram or not first before doing Instagram marketing!

Reference
HubSpot (n.d.). Instagram Marketing: The Ultimate Guide. Retrieved from https://www.hubspot.com/instagram-marketing

PR/Social Media Blog #7 - Tik Tok

Tik Tok

Tik Tok is a music video platform which was launched in 2016. It was the most popular in free application ranking in 2017, and in July 2018, the monthly number of active users was more than two hundred million in the world.


Within this application, users can watch music clips, shoot short videos, and edit them with built-in special effects and filters.

These days, many providing information deliverers (influencers) are posting Tik Tok movies so that people, especially high school girls, want to share these posts and imitate them.


However, it also would be dark posts which they want to forget because high schoolgirls post them without thinking deeply.


Tik Tok is expected to continue growing from now on.

ONU Blog #7 - My Trip to Chicago

My Trip to Chicago

During fall break, I went to Chicago with my friends. This was my first experience visiting a large city in America. I have been through a lot, so I just pick up some events.

- Traditional Foods

Of course I ate Chicago pizza, hot dogs and popcorn in Chicago, but I went there with my international friends, two Japanese, two Korean, one Taiwanese, and one from Saudi Arabia, so that we went to each country's restaurants.

Eating traditional food is one of the best way to experience different cultures.

Not only the taste of foods but also the atmosphere of the restaurant itself and staffs tell me the cultures.

I was so happy to go wonderful restaurants with people from each culture.

- Night View

Secondly, I was surprised the beautiful night view from John Hancock Center. The scenery from there was very beautiful and it was like a jewelry box.
In addition, we tried "tilt," Chicago's highest thrill ride. It was not too scary, so if you ever go to Chicago, you should try it!

When I was seeing the night view, I thought I was proud of the fact I am in America as an exchange student. I could look back through my life there.

I highly recommend you to go to Chicago!

Critical Analysis of Reading Blog #7 - The best time to tweet

The best time to tweet

"Social media marketing workbook 2017" which is written by Jason Mcdonald gives some tips for social media marketing on Twitter. I was worried about the best time to tweet, so I researched and would like to share the result.



According to buffer (2016), noon to 1:00 p.m. is the most popular time to tweet in each time zone. Therefore, the time could be the time when most people are on twitter.

On the other hand, the best time to tweet for clicks is different. Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average.

Moreover, tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average.



These results can be used practically in social media marketing and also your timing of tweet!

Other than these results, buffer run some interesting surveys about twitter. Please check the research from here.



References
buffer (2016). The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet. Retrieved from https://blog.bufferapp.com/best-time-to-tweet-research