The best time to tweet
"Social media marketing workbook 2017" which is written by Jason Mcdonald gives some tips for social media marketing on Twitter. I was worried about the best time to tweet, so I researched and would like to share the result.
According to buffer (2016), noon to 1:00 p.m. is the most popular time to tweet in each time zone. Therefore, the time could be the time when most people are on twitter.
On the other hand, the best time to tweet for clicks is different. Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average.
Moreover, tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average.
These results can be used practically in social media marketing and also your timing of tweet!
Other than these results, buffer run some interesting surveys about twitter. Please check the research from here.
References
buffer (2016). The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet. Retrieved from https://blog.bufferapp.com/best-time-to-tweet-research
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