Saturday, October 13, 2018

Critical Analysis of Reading Blog #8 - Instagram Marketing

Instagram Marketing



There are over 800 million Instagrammers across the globe so that Instagram is one of the best application for marketing.



According to HubSpot(n.d.), there are five reasons why Instagram is good for marketing.


- Instagram has over 800 million active monthly users
- 60 percent of adults online use Instagram
- 80 percent of the application's user base is outside the U.S.
- There are 25 million business profiles on Instagram
- 50 percent Instagram users follow at least one business, and 60 percent say thay have learned of a product or service through the platform


These information could be a guide to promote products and also be a advice to succeed their promotion.

Because it is becoming popular among young women in their teens and 20's, Instagram marketing is recommended for companies dealing in apparel, cosmetics, and foods.


Companies should think whether their products suit to Instagram or not first before doing Instagram marketing!




Reference
HubSpot (n.d.). Instagram Marketing: The Ultimate Guide. Retrieved from https://www.hubspot.com/instagram-marketing

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