360-degree video and VR
These days, social media is growing up rapidly so that new social media strategies, 360-degree video and VR, have been introduced.Using video is one of the most effective marketing strategy and has experienced significant growth. For example, Hong Kong Airline's 360-degree advertisement was 35 times more effective than the same 2D advertisement.
According to Hubspot, 43 percent of people want to see more video content from marketers. Moreover, Facebook hits 100 million hours of video watched a day(https://techcrunch.com/2016/01/27/facebook-grows/).
360 videos are suited for showing your brand, highlighting a live event, featuring adventure, and creating a short film.
As the technology of 360° and VR video improves, the equipment becomes cheaper.
The appeal of 360° and VR will only spread across all industries swiftly.
I think market of the 360 degree video and VR will continue to expand, and more and more people will enjoy using VR in daily basis too. I tried the VR survival game once at the game center in Japan. It was very interesting! I put on a VR box and a headphone. I carried the fake shooting gun, and tried to kill zombies!! The zombies and blood were really realistic that I literally screamed! I was amazed by the 3D screen, sound, technology, and everything! I believe the VR market will expand quickly.
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